Experience
The Drive In

Objective
During the first lockdown of the pandemic, as the world shut down and most projects were cancelled, we took matters into our own hands and thinking outside the box we executed a project that would push us to support our immediate future, while spreading much needed joy within the community at a time of uncertainty. And The Drive In was born. Giving people an opportunity to get out of the house and do something normal-feeling with family and friends after being home for 2 months but whilst still under the safety restrictions of level 2, while remaining in the safety of their vehicle.

Strategy
Bring an epic family of partners on board to make this the biggest thing happening in Auckland off the back of Lockdown 2020.

Results
Over 10 days and 23 movie screenings 7,938 tickets were sold, 86 complimentary passes were given to event partners and influencers to help spread the word. As a result, 74 pieces of media coverage were achieved including NZ Herald, Breakfast, The Edge, and Newshub with an accumulative audience reach of 4,296,164.