To launch Schweppes 1783, a new premium mixer, into the New Zealand market and establish it as the perfect partner for the discerning cocktail drinker to mix with their favorite spirit.
Campbell+Co delivered a strategy that involved media relations, social coverage and a brand activation. We wanted to create a moment of trial where we reached the target demographic, but on their own terms. We partnered with Dry & Tea and Barkers Groom Room, creating a pop up 1783 bar in each location across multiple days, where a mixologist could engage with customers and educate them on the new range of mixers.
The campaign was a huge success delivering traditional and social media coverage. Importantly it took Schweppes out of its usual communication channels and into a new space, speaking to new and different audiences.