To generate brand awareness and create a prospect bank to ultimately lead to sales. The purpose was to attract an entirely new customer to the brand and deliver unforgettable experiences in the world’s most capable vehicles.
The Above and Beyond Tour celebrated historical Land Rover adventures by putting the modern vehicles through their paces over off-road terrain, the tour travelled across the country interacting with clients of regional dealerships.
These dynamic driving experiences took place in Auckland, Wellington, Hamilton, Christchurch, Hawkes Bay and Dunedin.
Best in class events for the Land Rover brand which delivered consistent NPS scores of +95 and outperformed sales targets.