This story begins at the Blue Springs on the Mamaku Plains. This is the source of VOYAGE water a new premium brand created by our client, Coca Cola Oceania. VOYAGE is poured at some of NZ’s finest restaurants.
C+Co was challenged to deliver a fresh new content strategy for the brand, with which the VOYAGE team could bring the brand to life via their digital platforms.
From the source to the table. Across 3 x shoots we told the story of the brand as a premium water, perfect for matching with food.
- Brand shoot – Mamaku Plains + Blue Spring Capturing the essence of Voyage
- Brand and Lifestyle shoot – Studio Shoot: Using to stylist to capture the shoot a broad range of content for the image bank.
- Brand and Lifestyle shoot – Luxury Yacht: To capture a broader selection of lifestyle imagery, we shot on a luxury Auckland based yacht. This positioned the brand alongside the lifestyle it complements.