Experience
Dîner en Blanc

Objective
The Campbell+Co team brought this iconic event to Auckland with the goal of delivering a genuinely world class event, on a large scale, alongside globally recognised brand partners.

Strategy
Bring amazing brand partners together and execute an exceptional event, that would engage Auckland foodies and become part of the events calendar.

Results
For 7 years, Diner en Blanc was one of the “Must Attend”  events on Auckland’s summer calendar. The event grew year on year, and each year we delivered lots of media coverage and hype around the event, with a social media storm on the night of the event.