Influence
Aesop

Objective
Create a highly focused PR campaign to support Aesop, a world renowned skincare brand and their entry into New Zealand, delivering feature coverage and strong consistent brand messages to allow media and readers a greater understanding of Aesop’s ethos and philosophy.

Strategy
Leverage Aesop store openings, key products and services and Aesop spokespeople to tell the story in top target media and within key influencer communities. Deliver in-depth feature coverage with a series on media trips to Australia prior to store opening to allow media to get under the skin of the brand.

Identify appropriate groups, organisations and businesses, that would be fitting partners for Aesop and recommend key amenity placements that fit the Aesop brand.

Results
We achieved consistent, extensive in-depth brand coverage in target titles and cemented supportive and long-lasting relationships with premium lifestyle titles throughout NZ.