To raise the profile of and engagement with the Nike+ Training Club App locally by leveraging New Zealand’s golden girl, Valerie Adams road to the Rio 2016 Olympic finals, amplifying through social platforms and via media partnerships.
During the lead up and throughout the Olympics Nike ran a global campaign called UNLIMITED POTENTIAL. This was a challenge to both elite athletes on the global stage as well as the everyday athletes in their local training grounds to unleash their own unlimited potential. We invited athletes and media to go on a four-week journey with Val to achieve a goal of their own. Athletes completed their 4 week journey by attending weekly Saturday NTC training sessions and documenting their experience of the journey through their social media and media platforms, engaging their audience and encouraging them to complete the 4 week journey for themselves.
C+Co negotiated a highly successful media partnership with Miss FQ and engaged media and Nike athletes to take part in the journey delivering extensive media and social coverage and driving an uplift in usage of the Nike+ Training Club app.