Experience
Land Rover

Objective
To generate brand awareness and create a prospect bank to ultimately lead to sales. The purpose was to attract an entirely new customer to the brand and deliver unforgettable experiences in the world’s most capable vehicles.

Strategy
The Above and Beyond Tour celebrated historical Land Rover adventures by putting the modern vehicles through their paces over off-road terrain, the tour travelled across the country interacting with clients of regional dealerships.

These dynamic driving experiences took place in Auckland, Wellington, Hamilton, Christchurch, Hawkes Bay and Dunedin.

Results
Best in class events for the Land Rover brand which delivered consistent NPS scores of +95 and outperformed sales targets.

Experience
The Drive In

Objective
During the first lockdown of the pandemic, as the world shut down and most projects were cancelled, we took matters into our own hands and thinking outside the box we executed a project that would push us to support our immediate future, while spreading much needed joy within the community at a time of uncertainty. And The Drive In was born. Giving people an opportunity to get out of the house and do something normal-feeling with family and friends after being home for 2 months but whilst still under the safety restrictions of level 2, while remaining in the safety of their vehicle.

Strategy
Bring an epic family of partners on board to make this the biggest thing happening in Auckland off the back of Lockdown 2020.

Results
Over 10 days and 23 movie screenings 7,938 tickets were sold, 86 complimentary passes were given to event partners and influencers to help spread the word. As a result, 74 pieces of media coverage were achieved including NZ Herald, Breakfast, The Edge, and Newshub with an accumulative audience reach of 4,296,164.

Experience
Godfrey Hirst

Objective
Deliver an amazing event experience for the Godfrey Hirst’s  network of New Zealand partners on an annual basis.

Strategy
Take guests on a luxury weekend away in picturesque New Zealand cities for two days of adventure, fun and indulgence. Over the past 10 years guests have been to Auckland, Queenstown, Tauranga, Wharekauhau Lodge in the Wairarapa, the Bay of Islands and Nelson. Activities have included helicopter rides, glamping experiences, yacht cruises, concerts by NZ music icons, adventure tourism and much more. A highlight over the years has been the Amusing Race where we organized an amazing race style activity for guests all over Tauranga and Phil Koegan flew in to manage the race.

Results
A network of partners who continue to be blown away each year by Flooring Foundation’s hospitality and a client who is always very happy.

Experience
Dîner en Blanc

Objective
The Campbell+Co team brought this iconic event to Auckland with the goal of delivering a genuinely world class event, on a large scale, alongside globally recognised brand partners.

Strategy
Bring amazing brand partners together and execute an exceptional event, that would engage Auckland foodies and become part of the events calendar.

Results
For 7 years, Diner en Blanc was one of the “Must Attend”  events on Auckland’s summer calendar. The event grew year on year, and each year we delivered lots of media coverage and hype around the event, with a social media storm on the night of the event.